Sharing My Passion for Digital Innovationl
I am dedicated to empowering individuals and businesses to transform their digital performance through innovation, development, and marketing. I share my knowledge, enthusiasm, and passion for digital with my colleagues and clients along the way. I currently provide Consulting and Mentorship (Spanish) in Bogotá, Medellín, Cali, Mexico City, and Houston.
Digital Leader
Sharing My Passion
I passionately believe that both large and small companies can transform their performance in a agile manner through focused digital innovation that yields high-impact results. For over 19 years, I have been actively working to help more than 150 companies achieve this belief. I have led large teams (up to 27 people) and managed 8 projects simultaneously in various countries.
My Profile
As a Designer with extensive experience in creating digital products and services, I apply my expertise in Information Design, Visual Design, Design Sprint, Design Thinking, Growth Hacking, Visual Thinking, and Digital Marketing CRO to optimize user experiences and achieve business goals AGILEly. I specialize in integrating UX/CX/CRO tools and methods to enhance product/service quality and process efficiency; I develop strategies and implement innovative ideas for companies and startups, facilitating their digital transformation and generating value that positively impacts both users and the business.
With a strong track record in analysis, research, planning, and project management, I excel in using Service Design strategies to create solutions that maximize product value and market relevance.
As a User Experience Designer specialized in digital product creation and service production, I excel in integrating artificial intelligence into product design. My expertise focuses on meticulously developing digital solutions that significantly enhance user experiences. Driven by a passion for research and optimization, I am continually immersed in developing innovative projects. My enthusiasm for artificial intelligence leads me to explore cutting-edge design solutions, pushing the boundaries of user interaction and engagement in the digital realm.
I am known for my excellent teamwork capabilities, social skills, leadership, negotiation, and organization, always upholding high ethical values.
CEO of InBlank, Co-Founder of Service Design Today, Founder and member of the Graphic Designers Association of Colombia | ADG Colombia, Foundation for the Restoration of the National Heritage Mendivil.
Education
– Specialization in Information Technologie e-Bussiness Universidad Internacional Iberoamericana – UNINI México EN CURSO
– University Europea del Atlántico – Experto Universitario en Tecnologías de la Información e-Business
– The Lean Launch Pad and Creativity and Innovation – Stanford University
– Design Thinking for Business Innovation – Universidad de Virginia
– Gamification – University of Pennsylvania
– Especialización en Gerencia Logística – Ejército Nacional
– Pregrado – Diseño Gráfico – Universidad Los Libertadores
– Nuevas Tecnologías de la Información y Comunicación Aplicadas a la Formación-SENA-
– Seminario Taller – Campus Party Colombia -Campus Blog, Crea, Software Libre –
– IV Congreso Internacional de Gerencia de Proyecto – Pontificia Universidad Javeriana –
– Curso Lectura Rápida – Técnicas Americanas de Estudio – 1.800 palabras por minuto –
– Seminar – Diseño Estratégico para el desarrollo de Proyectos – PRODISEÑO –
– Seminar – Estrategias para aprender a cobrar diseño – PRODISEÑO –
– Congreso Internacional de Diseño Gráfico – SUPERVISUAL -UAO- Calí
– Seminar – Project Management with International Standards
– Computer-Aided Design
Habilidades y Método que uso con frecuencia
Strategy & planning
- UX-PM – UXalliance
- Service design
- Service blueprints
- Business maps
- Experience design principles
- Experience visioning
- Mapa de Experiencia Customer journey mapping
- Entrevista con Stakeholder
- Stakeholder workshops
- Flujo de usuarios
- Future customer stories
- Ideal customer journey
- Medición de Experiencia de Usuario y benchmarking
Research
- Revisión de expertos
- Evaluación del competidor y evaluación comparativa
- Entrevistas
- Consultas Contextuales Agiles
- Investigación Guerrilla
- Pruebas y Evaluación Rápida Iterativa, RITE testing
- Prueba de Usabilidad y Accesibilidad
- Ethnography
- Estudio de Diarios / Diary studies
- Buyer Personas, protopersonas y escenarios
- Eye tracking
- Remoto testing
- Mobile device testing
- Kiosk testing
- Card sorting and tree tests
- Encuestas
- Online panels
- Lego® Serious Play – Design Thinking
Design
- Co-creation workshops
- DV Design Sprint
- Arquitectura informacion
- Diagrama de Bloques
- Diseño de interacción
- Prototipos interactivos
- Diseño visual
- Diseño de marca y consultoría
- Infografía, ilustraciones y fotografía
- Motion graphics y videografía
- Direción de Arte
- Copywriting
- Front-end development
- Pattern libraries
- Guias de Estilo
- Especificaciones funcionales
- Diseño móvil nativo e Hibrido
- Responsive design
Creative technology
- Innovative interfaces
- Out-of-home
- In-store UX
- Interactive installations
- Experiential builds
- Digital and physical user experience
- Physical prototyping
- Hardware hacks
- Interactive gamification
- Mobile applications
- Internet of Things
- Social media event amplification
Marketing
- Ads Social (Facebook Ads – Google Adword – Instagram)
- CRO Analytics
- Visual Website Optimizer
- Website Speed Test – Pingdom
- Google Analytics 360 Suite (Analytics ,Tag Manager, Optimize, Data Studio)
- Survey Monkey
- UserTesting
- Hot Jar
Tools
- Sketch, InVision, Flinto,
- Framer, Figma, Origami Studio
- Google Analytics 360 Suite (Analytics ,Tag Manager, Optimize, Data Studio
- GROWTH HACKING & MARKETING TOOLS
- Survey Monkey
- UserTesting
- Hot Jar
He trabajado desde 1998 para mas de 130 clientes en los siguientes sectores:
Financiero
Banco de Bogotá, Banco Superior, Banco Agrario, BBVA, Davivienda, Banco Popular, Bancoldex, Banco Caja Social, Incocredito, Banco de Occidente Credencial, Diners, Citi Bank, Datacredito, Corficolombiana.
Gobierno
DIAN – USAID – Procuraduría General de la Nación, Aeronáutica Civil de Colombia, Ministerio de Protección Social, Ejercito Nacional de Colombia, Ejercito Quinta División, Acción Social, Ministerio de Relación Exteriores, IDRD – Instituto Distrital de Recreación y Deporte, Instituto Distrital de Recreación y deporte, Presidencia de la República de Colombia (Programa de Anticorrupción), Gobierno en Linea, Ministerio de Justicia, Contraloría, Superintendencia de Sociedades, Ministerio de Defensa, Ministerio de Educación, Miniterio de Comercio Super Intendencia de Industria y Comercio, Acueducto de Bogotá, Contraloría General de la Nación, Autoridad Portuaria de Cartagena (España), Secretaria Distrital
Agrario y Minero
Ecopetrol, Woodgroup, Enro, Palmocol, Palmobiol, Palmocampo
Educativo
Editorial Norma, Observatorio Universidad el Externado, CESA Colegio de Estudios Superiores de Administración, Kumon, Pablos’ school of English, Incolda, Revista Aeronáutica, Universidad de Bogotá Jorge Tadeo Lozano
Servicios
IBM, Avianca, TIGO, My Bosi, Gas Natural, Camara de Comercio de Bogotá, Carulla, Aseguradora Solidaria, Seguros Bolivar, Brio de Colombia, Prelegal Assist, Impel, J.R. Carvajal Consultores, E, Radio Guatapuri, Fogafín, HumanCapital, Career Management, Contecar, Infopyme, Sancho DDB, Riegner, FIT Colombia, Omega Leather, Syscontrol, Los Domicilios.com, Portal Colombia On Line, Portal Latino –, SIGUENOS.COM, Portal Ocio Villeta, Portal Ocio Colombia, Pronet-Anway, Practica en la Ciudad, CSI Software, Café Mestizo, Fabricas Unidad de Medellín, Fabricato, Transborder, Ferryel, Ladytaxi, Transborder, Innovias, Trens Importaciones, Corte Ingles, Enlloi
Automotriz
Autonal, Los Coches, Chevrolet
Industria y consumo
Imusa, Colchones Spring, Nacional de Chocolates, Pelanas, Artecma, Quala, Frutiño, NaranYa, Quipitos, CremeHelado
Belleza y Salud
Abbott, Schwarzkopf, Nivea, Belleza y Salud 2003, Rapid123, Imbanaco, Ebel, Colomer (España), La SANTE
Retail
FROW, MegaShopTv.
EVENTOS
Corferias, Feria del libro, Centro de convenciones , Agroexpo, Belleza y salud 2003, Feria del Hogar, Colombia Competitiva, Expoconstrucción y diseño, Feria de las Colonias, Cuidemos Colombia, Expoconstrucción y Expodiseño
SOCIAL (ONG ASOCIACIONES )
OIM – Organización Internacional para las Migraciones, Portal Redes Colombia (Colombia nos Une), Fundes, Indígenas Kankuamos, Kankui Mochilas, Kankuamos, Fundación Adaulfo Mendivil, Ascoop, Ccre, Orbitacoop, HoracioSerpa.com, Hemera, Ama Torres del Paine (Argentina-La Patagonia), Liga de Esgrima Bogotá, Fedegan, Asociación de Diseñadores Gráficos de Colombia, Fedecot, Fundación Laboral de la Contrucción España
TECNOLOGIA
Stefanini, Ubicuando, Dacartec, Equant, Pointmind, Intergrupo, Ospinternational, Informatica Siglo 21, It Consulting, Nurtured by design, Zakeez, Medimovil, Páginas Net,
Silvernet, Telenet, CrossFone
ARTISTAS
Yanet Lombana Artista (Artista plastica) , Carlos Muñoz (Actor T.V), Anne Gil (Cantante), Paola Lacera (cantante), Juan Pablo Obando (Pintor)